Conquer Your Habit of Indulgence
Posted on: October 16, 2012
The more I learn about the brain and obesity, the more I realize that our HABITS are the biggest tool we have to changing our lives.
“In marketing indulgence, the food industry knows something about us that we don’t know about ourselves.
By encouraging us to consider any occasion to eat as an opportunity for pleasure and reward, the industry invites us to indulge a lot more often. That theme populates food industry marketing reports and conferences that drive new food products and services.” – The End of Overeating, David Kessler
Once you conquer the habit to “indulge,” your desired result will become the reward in itself. Better energy, a longer life, and a healthy, lean body are much better rewards than the momentary taste of engineered food.
Awareness is not enough- our brains are hardwired from years of the same old behaviors. It will take a conscious effort to say NO to ourselves, and start making better choices. We cannot continue to stimulate our reward centers with sugar, fat, salt, and the chemicals of processed food. The food present in America that is always in your face is not designed to satisfy your hunger. It is designed to keep you eating (aka buying) more, more, more– it is designed to STIMULATE appetite, not alleviate it.
Pick whole, fresh, foods. Use spices instead of salt. Stop using sugar to reward yourself and start associating pleasure with more productive things- reading, walking, talking to a loved one. Your future self- healthy, happy, and not controlled by low-brain behavior, will love you for it.
If you indulge more frequently than you like, have an obsession with food, want to gain control, or if you are a dork who loves neuroscience and applied behavior analysis like me, I urge you to pick up a copy of The End of Overeating by David Kessler.
http://www.theendofovereatingbook.com
Excerpts found at: http://theendofovereatingbook.com/blog.php
http://www.huffingtonpost.com/louise-mccready/d-kessler-author-of-emthe_b_195676.html
Lots of love!
Andrea
Headstrong Health: The Psychology of Getting Fit 
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